Social service websites are often intimidating, and somber in style and tone. PCRS empowers individuals and families, and we wanted to evoke a fresh sense of welcoming and acceptance, as well as a little bit of fun.
We focused on a clean, clear, simple design. The colours are bright and vivid, the layouts incorporate lots of white space, and the typography feels friendly.
While photography resources were limited, we were able to create an appealing community feel that complements the PCRS mission: Inspiring healthy and inclusive communities through leadership and collaboration.