First Month Post-Launch
First Month Post-Launch
First Month Post-Launch
Herstasis™ is a brand new tech startup consisting of scientists, engineers, business professionals and clinical researchers, all working together to create a platform to help women and clinicians to manage their transition to menopause. What they needed was a strategic website to raise awareness, attract investors, and build an audience ready to use their product when it launches.
This web design project was focused around creating an uncluttered, engaging user experience with emphasis on clear paths to resources and conversion points.
Herstasis™ came in with strong visual branding that was a lot of fun to work with. The site needed to feel inclusive, and evoke a fine balance of scientific fact and gentleness. We worked with their team to develop the right combination of illustrations, photos, icons, and typography to get their personality across.
The new Herstasis™ website hit the ground running as a strong brand asset. In its first month post-launch, the site is already driving awareness and attracting potential investors as evidenced in their high conversion rate and strong on-page engagement numbers. And the pageviews (and long dwell times) for their therapies and symptoms resources show that the content is resonating with their audience.
